Men’s Grooming – Ten years ago, when it came to men’s hair care, it was hard to prove the average man to use more than a bar of soap to groom himself from head to toe, let alone a root-strengthening hair tonic—night serum with alpha-lipoic acid or anti-aging eye contour with white algae.
Today, Korean seven-step daily self-care is becoming the norm increasingly, with many new and sophisticated skincare products launch each year. But even though we have them, do we know what we are doing with them?
To spare you the mortal embarrassment of going to the ER after downing half a can of sugar wax, Fashion Beans has put together a detailed guide to all aspects of men’s hair care: a guide to hair, a guide to hair care, hair, an introduction to, well, a primer. . You had the idea.
Table of Contents
How Men’s Grooming has Evolved?
Male courtship dates back millions of years when cave dwellers used hinged shells to pluck whiskers from their faces. However, this trend has not moved from the fringe culture to the mainstream culture until recently.
The gay community was an early adoptive parent of men’s grooming in the 1970s, from ultra-coiffed, waxed men to tribes of “shaggy bears.” Decades later, in the 2000s, the soccer field became the next world stage, and the likes of David Beckham (who now has his skincare line for men) were first criticized, then glorified for their “metrosexual” commitment to cosmetics.
At the same time, the obsession with the body in the gym grew. Meanwhile, as the women’s market became saturated, beauty brands began to see the men’s category as ripe for growth. According to research firm IMARC, global revenue from men’s cosmetics by 2023.
Global warming has also had an effect. The recent summer has brought some of the hottest days on record globally, leading to a surge in self-tanners and a 30% rise in body waxing among men, according to beauty booking platform Treatwell. Since the beginning of 2018, the site has also seen increased demand from men for regular haircuts, hair colouring, Brazilian straightening and facials.
It is clear that men continue to use male grooming in all its forms, and a slowdown in growth not expect.
How Male Care Changed?
Social media may have had the biggest impression on body ideals in recent times. A constant stream of comparisons to friends and colleagues easy access to the culture of celebrities, brands and influencers who always sell us means we are more aware of our appearance than ever. Now we live in a global community, and trends from all over the world also influence us.
In November 2018, Chanel launched a menswear line in the UK, but the French fashion house decided to move it to South Korea, where men have long had an advanced understanding of men’s grooming. A look at androgynous K-Pop stars like BTS tells us everything we need to know; Glossy lips, carefully groomed brows, flawless skin without pores and dabs of mascara: these are the current aspirations of many young people in the East Asian nation.
Of course, some might argue that a bathroom cabinet filled with more than just body wash belittles traditional notions of “masculinity.” Ten years ago, most alpha males thought armpit juice was enough to attract females. But what’s wrong with defective to be a softer, cooler version of yourself? Isn’t the ultimate goal to be happy and feel good about yourself? Whether it’s soft baby boobs, a weekly moustache trim, or a full golden tan, we tell you to go for it, and we’re here to help you get it right.
The Complete Care Guide Men’s Grooming
Face
- Cleaning
- Moisturizing
- Exfoliation
- Turn
- Serum
- Face Masks
Hair
- Hair Cut
- Wash
- Style
Best Styling Products
- Pomade
- Gel
- Wax
- Sea Salt Fog
- Clay
- Hair Cream
Hair Treatments
- Smoothing
- Dyeing
- Thinning
Facial Hair
- Shaving
- Beard Trimming